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AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

AW.26 SCRAPYARD ● SEPTEMBER 18 ● JOIN THE COLLECTIVE FOR EARLY ACCESS

RULES OF FAITH®

AW.26

SCRAPYARD CAMPAIGN

WHERE ORDINARY PLACES TELL EXTRAORDINARY STORIES.

DROPS SEPTEMBER 18

00D Days

00H Hours

00M Minutes

00S Seconds

SHOP THE DROP

TEASER DROPPING IN 00D 00H 00M 00S

01 / SCRAPYARDS

BUILT FROM THE PLACES THAT SHAPED US.

A balance of opposites.

Luxury against decay. Purity against destruction. Faith against fear.

AW.26 explores what remains when everything unnecessary is stripped away.

A HIGHER STANDARD FOR A BROKEN WORLD.

DISCOVER THE STORY

02 / THE FILM

AW.26 / CHAPTER 01 — SCRAPYARDS

03 / FIRST LOOK

LOOK 01

LOOK 01

AW.26 | SCRAPYARDS

COMING SEPTEMBER 18

LOOK 02

LOOK 02

AW.26 | SCRAPYARDS

COMING SEPTEMBER 18

LOOK 03

LOOK 03

AW.26 | SCRAPYARDS

COMING SEPTEMBER 18

THE DROP IS COMING

NEVER SAY DIE.

00D 00H 00M 00S

04 / AW.26 CHAPTERS

A SEASON IN THREE ACTS

SCRAPYARDS

CHAPTER 01

SCRAPYARDS

THE BARBERS

CHAPTER 02

THE BARBERS

COMING SOON

WAREHOUSE PROJECT

CHAPTER 03

WAREHOUSE PROJECT

COMING SOON

Women

UNLOCKS

00D 00H 00M 00S

Women

Men

Men

Founded by

Christopher G Donnelly

Rules of Faith is the result of over 30 years on the frontlines of culture standing at the heart of movements like Punk, Acid House, and Indie. From being labelled a “menace to society” by politicians to being honoured as an “Ambassador of Fashion” by the late Vivienne Westwood, Christopher’s journey has been one of defiance, creativity, and vision.

Rules Of Faith launched a collaboration with Selfridges in December 2024. A collection was designed and was exclusively available to them in store and online. The collaboration culminated in summer promotional event with DJs, a bespoke ice cream booth and promotional items bespoke for the event.

Collaborations

View Collaborations

JOURNALS

Building a community.

Building a community.

Fashion has the power to bring people together, it can create something even more powerful a community united by shared values. Rules of Faith forg...

10/06/26 Luca Moretti

Faith Over Fear.

Faith Over Fear.

Fear is one of the greatest challenges anyone can face.Fear of failure.Fear of rejection.Fear of the future.Faith over fear is more than a slogan. ...

10/06/26 Maya Collins

The Story Behind Rules of Faith.

The Story Behind Rules of Faith.

Rules of Faith was created with a simple vision: to build a brand that represents your own inner faith, boldly and authentically.There are countles...

10/06/26 Theo Mercer

It's in the clothes.

It's in the clothes.

Fashion has always been a form of expression. The clothes we wear communicate our personality, values, and identity before we ever speak a word. At...

10/06/26 Freddie Lawson