Rules of Faith
Rules of Faith is a new-era project where luxury, music, and technology move as one. Less a brand, more of an attitude, Rules of Faith has emerged from the tough streets of England to redefine luxury streetwear.
About the Brand
Founded by
Christopher Donnelly
Rules of Faith is the result of over 30 years on the frontlines of culture standing at the heart of movements like Punk, Acid House, and Indie. From being labelled a “menace to society” by politicians to being honoured as an “Ambassador of Fashion” by the late Vivienne Westwood, Christopher’s journey has been one of defiance, creativity, and vision.
His collaborations with artists like
Calvin Harris, Deadmau5, and Swedish House Mafia, long before they became global icons, shaped a unique perspective on style, sound, and identity. Now, all that experience is distilled into Rules of Faith: a high-end luxury vision that doesn’t forget where it came from.
