Christopher Donnelly is a Manchester-born fashion entrepreneur with more than 30 years of experience at the intersection of fashion, music and British youth culture, who originates from a very colourful background.

Christopher first made his name as co-founder of Gio-Goi, the Manchester streetwear label he established around 1990. During the 2000s, Gio-Goi experienced significant commercial success, becoming a nationally recognised fashion label.

Christopher's career has been closely connected to some of the UK's most influential cultural movements, from punk and acid house to indie music and contemporary electronic dance culture. His work has included connections and collaborations with artists such as Calvin Harris, Deadmau5, Chase & Satus, Wu-Tang Clan and Swedish House Mafia. Other collaborations and connections include Amnesia x Cream Ibiza, Space Ibiza, Pikes and celebrities such as Kate Moss, Stephen Graham and Idris Elba to name a few.

His contribution to fashion and youth culture was also recognised by the late Vivienne Westwood, who described him as an ambassador of fashion.

Christopher founded Rules Of Faith in 2022, after separating from previous business partners. Unlike Gio-Goi, Rules of Faith takes a more refined approach to streetwear, combining luxury fabrics, craftsmanship, technology and British cultural influences. The brand made its retail debut at Selfridges in 2024, an important milestone for Christopher's new venture.

As of 2026, Christopher is concentrating on developing Rules of Faith as an international luxury streetwear label, incorporating music and events. The brand's identity combines the rebellious energy of his Manchester roots with premium design, quality materials and a modern luxury aesthetic.