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5 August 2023. Stamford Bridge. Andriy Shevchenko and Oleksandr Zinchenko captained blue against yellow for UNITED24: a match to rebuild Mykhailo-Kotsiubynskyi School in Chernihiv Oblast, hit on 4 March 2022. Fifty legends. Two captains. One purpose. The house dressed the dressing room and the touchline.

Emma Hayes led Team Shevchenko. Arsène Wenger led Team Zinchenko. The night ended 2-2 in front of 30,000.

September 2024. Manchester. Rules of Faith entered Selfridges with an exclusive collection, in store and online, written across the city on a single outdoor. The rail sat in the house of names.

8 August 2025. Manchester. Selfridges Summer of Sound. The house took the floor: DJs, a bespoke ice cream booth, pieces made for the night. The rail, the chairs, the cups. The city came in.

24 August 2025. Creamfields, Daresbury. Leon Donnelly is a DJ and producer from Manchester, already on the big boards: Creamfields, Parklife, a name still coming up. The house put him in the script and walked him into the field.

September 2025. Ibiza. Crusy is Mikel: Toolroom since 2022, SELECTA still a monster, a DJ who reads a room and takes it with him. The house put him in the moth and the script and sent him up the stairs.

The island was closing. He was already in the house.

June 2026. Fortezza da Basso, Florence. Pitti Immagine Uomo is still the menswear appointment that counts: four days inside a Medici fortress, SS27 on every rail, buyers from more than ninety countries. Edition 110. The house presented.

Florence becomes the capital of the season. We stood in it.

June 2026. Le Marais, Paris. Mandatory opened its first Paris edition: a buyers-only showroom, a tight edit of brands, a room built for looking closely. Food, design, music and fashion in one place. The house presented through the men's buying week.

A new capital for a Copenhagen platform. We were in the first cut.

August 2026. Morgan MFG, Chicago. Show & Tell is the culture-first market for men's fashion and goods: quality, a directed edit, a room made for presenting and buying. The house took the floor and showed.

Chicago market week. Rules of Faith on the roster. Shown to the people who still come in person.